7. GIVE VALUE IN EVERY POST
People who read your posts deserve to get something out of them. Whether it’s tips, advice, case studies or personal stories, readers want to get something in return for the time they invest in reading. So choose topics that are relevant and write good stuff.
8. EDIT WHAT YOU WRITE (OR HAVE SOMEONE DO IT FOR YOU)
Though you may find it easy to write a blog post, that doesn’t mean you don’t need to review and revise it. Have a colleague or friend review every post before publishing. If you’re a one-person show or don’t know anyone who can look over your work, do it yourself a day or two after you finish writing. Don’t publish anything without reviewing it at least once.
9. PUT YOURSELF IN YOUR AUDIENCE’S SHOES
Think about the type of experience you want when you read a blog. Do you want a great title and fluff for content? Do you want a popup to appear as soon as you open the blog? Do you want to see the same blog content week after week, just with a different title?
Think about the things you like in your favorite blogs and try to emulate them in what you produce.
10. DON’T APPROACH YOUR BLOG LIKE A CRASH DIET
Crash diets are notorious for being unsustainable in the long term. Don’t let your blog be a crash diet. Think of it as a way of life, something you’re going to pursue for a long time. Something that’s fun and worth the investment.
If you stick to a healthy blogging approach, you’ll be able to look back on your posts after 6 months, 12 months and more and feel good about what you’ve written.